Meet Our Tribe: Gemma Leggett

At Tribe, we often get asked about our members: who they are, what they do, and how their skills can help you grow your business. So, in this blog series, we’ll be interviewing our Premium Members so you can learn a little more about them and what they offer.

Next up, Gemma Leggett of Gemma Leggett Graphic Design.

Tell us a little about your business.

I am a graphic designer with over 10 year’s experience in the industry. I work with businesses to provide a range of creative services helping to find solutions that stand out visually whilst fitting with the values of the brand. My clients range from businesses requiring branding, identity, presentations and packaging to magazines requiring layout design to theatres requiring concept artwork for a play and any marketing collateral that follows.

What were you doing before you started your business?
I career in design began with magazines, beginning in fashion trade publications and then moving to travel publications. I then moved to working for design agencies, both full time and freelance, filling in when there was a big project on. It was then that the position for in-house designer for Nottingham Playhouse came up and this was a fabulously creative environment to work in, creating concept artwork for plays and events. I made the decision to go freelance in the middle of 2018 to push myself, have more freedom and work with a range of clients.

What does a typical business day look like?
I’ve recently taken up CrossFit, which is a great challenge and community environment, so I’ll try to get to a session either before, or after work a few times a week. I aim to arrive at Tribe between 9-10am, I try to stick to office hours as much as possible to stop work encroaching on my personal life, but it’s lovely to have the flexibility to start a little later or finish a little earlier that comes with being self-employed. In the morning, I will start with checking emails and planning what I need to do for the day and then get down to some design work, whether that be magazine layouts, artwork concepts or branding work. At lunch, I try to bring in food from home to save costs, eat in the office and take a stroll down to Rowntrees Park afterwards to get some fresh air or if I’m treating myself then I’ll pay a visit to one of the lovely cafes on Micklegate. After lunch, its back to work with some more design, perhaps with an hour or so of admin such as invoicing, social media and website updates. I’ll finish around 5-5.30 and cycle home.

What is your favourite thing about running your own business?
The variety it brings. I love that no day is the same and that the style of work I need to produce is slightly different for each client or project. I also enjoy the flexibility of being able to work wherever I want. I love coming in to Tribe and having a base, but being able to work from a train or a different city gives me much more freedom.

What’s the biggest challenge?
The sales element of it. I’m so used to just doing the design side that selling myself, my business and my skills is something that is just quite new to me. I’m learning everyday though and its good to have this new challenge.

What made you decide to join our Tribe?
There are two main reasons. One was that I was working from home and finding I was getting distracted by little jobs around the house and perhaps not leaving the house and getting any fresh air. The other was my desire to work around like-minded people who are also on a mission to break from the norm, work for themselves and to have people to chat to and bounce ideas from.

Do you have any advice for individuals who may be thinking of starting their own business?
Don’t be afraid to ask questions or for help. You will find that most people who have started their own business have gone through the same problems as you and are more than willing to offer advice or help. However, you are capable of more than you think. I was surprised by how smoothly the transition went. I now see the value of my skills more than when I was in a full time role and it’s always nice when someone recommends you.


Find out more about Gemma and her business on her website: